Pala Group


The BMW and Mini brands require no introduction. The catchy slogan ‘BMW designed for driving pleasure’ encapsulates exactly what the brand stands for and is the motto of the Pala Group dealerships. At the nine strategic, easily accessible locations in Gelderland, Noord Brabant and Limburg more than two hundred sales and service staff work tirelessly every day to ensure their customers’ ‘driving pleasure’.

Whether it is a new BMW or a second-hand one, a commercial lease contract or simply for servicing, the Pala Group BMW dealerships know how to interpret the brand values of BMW and Mini perfectly in the corresponding level of service and, in doing so, meet the demands of the exacting motorist. The Pala Group dealership showrooms are the right address for the high-profile M models and the energy-neutral i-models.

The Pala Group is an important distribution partner for the BMW Nederland importer. Each year we deliver around 3.700 new BMWs and 900 MINIs to customers. In addition, a comprehensively equipped damage repair company is an important part of the Pala Group. Here, cars are returned completely to their original state in the event of accidental damage.

In addition: Story Next, located in Oss, offers an extensive choice of premium occasions. In the unlikely event that the used car you are looking for is not in the Story Next showroom, Story Next can of course still look for the desired used car.

Finally, Pala Group is aware of the changing role and form of mobility like no other. Pala is part of this change through a minority stake in MyWheels, the leading provider of shared cars and shared mobility in The Netherlands.




Number of employees

Around 400 people work for the Pala Group.

Number of locations

The Pala Group has 15 locations in the Netherlands.

Number of new vehicles sold (BMW & MINI)